Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?

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Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?

  1. How long users spend on each blog post
  2. Which websites are referring traffic to her blog
  3. The number of new subscribers to her email marketing list
  4. How many people click the “Buy Now” CTA at the end of each blog post

How many people click the “Buy Now” CTA at the end of each blog post

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