Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost.

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Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost.

Which bidding strategy has the potential to meet Marta’s needs?

  1. Target return on ad spend (Target ROAS)
  2. Target cost-per-acquisition (tCPA)
  3. Maximize clicks
  4. Target impression share

Maximize clicks

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