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Match each ad extension with the benefit it brings to a user’s ad experience.
- Sitelink extensions – Directing users to specific pages of a website
- Callout extensions – Highlighting value-adding attributes of the business, products, or services to users
- Call extensions – Allowing mobile users to directly call a business
- Structured snippet extensions – Describing features of a specific product or range of products or services offered by the business before users click on the ad
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