Matias is part of a marketing team that is launching a new Discovery campaign. His boss has asked him to compile assets for the campaign. What best practice should he follow in choosing assets?

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Matias is part of a marketing team that is launching a new Discovery campaign. His boss has asked him to compile assets for the campaign. What best practice should he follow in choosing assets?

  1. Use generic messaging in description fields so as to capture the interest of a larger audience.
  2. Use Google Images to download as many relevant image assets as possible.
  3. Add call-to-action text over their image assets to better inform potential customers.
  4. Use inspiring high-quality images that highlight the brand’s value proposition.

Use inspiring high-quality images that highlight the brand’s value proposition.

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