Mobile Experience Certification Exam Answers [Updated]

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Mobile Experience Certification Exam Answers

1. Gerald is the product manager for LaughItUp.com, a website for comedians. Earlier this year, many comments from site feedback complained about poor responsiveness. Working with the site marketing and development teams, Gerald created a plan where the site responsiveness metrics couldn’t fall below a certain level.
2. The business, Altawatch, has an effective team that comprises of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common.
3. Caitlyn is responsible for leading the testing at Jellyish. Caitlyn has been using a testing platform for Jellyish’s site.
4. Oliver is the marketer for the web site, FindYourHome.com. Oliver thinks the slowness of the site discourages users from browsing the site. But he’s unsure how to demonstrate and prove this to the developer team and executive leadership.
5. Alan is the lead marketer for NewYorkCourier, a New York-based courier company. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features.
6. Chris is the marketer for AnimalRescue.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution.
7. As the marketer for TravelTheWorld.com, the user experience for the site is Harper’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her.
8. SmithPlumbing.com, a local plumbing contractor, has contracted Jade to be their marketer. Thus far, their website has been an informational site full of static pages. Jade is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way.
9. Claudia has been working on improving the mobile experience for UplandHut. The owner of UplandHut is interested in quantifying the impact that Claudia’s work has had. Claudia knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR).
10. Nia is the marketer for East Coast Sales. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before rolling out the app, they’d like to perform some testing to determine the effectiveness of the personalization features.
11. You are designing a mobile web site for a company called PoliticalNews.com. It’ll be the primary showcase of their political news service. The website’s design must include access through mobile devices.
12. Elliott is the owner of a user-focused organization called MissionFlow. Elliott wants to encourage cross-functional collaboration between the teams at MissionFlow.
13. Famke is the marketer for BigHair.com. She’s patterned the design of her web site after Wig-a-rama.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her web site.
14. Kelli is a marketer for UpSide.com. A high percentage of customers begin a purchase and don’t finish. She’s called you at the Google Help Center to help her with a solution.
15. Nelson is a marketer for the company WorldTrend. Nelson wants to help build a strong, more user-focused organization by getting the support of WorldTrend’s leadership.
16. Eva has been researching what makes a user-focused organization a successful one. During this research, Eva has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis.
17. Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the first step in the CRO process is to identify opportunities on ReadyBaker’s site and app. Carrying out quantitative and qualitative research achieves this outcome.
18. Rachelle is new to conversion rate optimization but is eager to get started.
19. The marketing team at DockHawk consistently acquire high click-through rates in their Google Ads account.
20. Cami is the marketer for ScaryBooks.com. Google flow reports show that a high percentage of users get to checkout and abandon purchases. Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase.
21. David has prioritized a list of things to test for their business, MintBotics. The goal is to improve the user experience while letting the user accomplish what they want on MintBotics’s site.
22. Tessa is a marketer at InterFlight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at InterFlight.
23. Tramly is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Tramly are worth testing, Marisa is using the PIE framework to help make that decision.
24. Santiago has been the marketer and site manager for FixMyCar.com for the past 15 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time.
25. Bob helps to optimize the mobile experience for ArtfulGarden’s website and app. Bob understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities.
26. Patrick works as a marketer at Petonix, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles.
27. Cabzio feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area.
28. You’re a web marketing consultant on an engagement with your client, DeepDive.com, an online marketer of underwater diving gear and supplies. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means there’s something about the checkout page that causes customers to abandon their purchase. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account.
29. Vincent recently attended a convention where great emphasis was placed on the topic of conversion rate optimization (CRO). Vincent feels like CRO would take their business, ShieldBear, to the next level.
30. Jenny has been the marketer for CleanFoods.com since it came up 15 years ago. The web site is still using the same web application platform used to create it. Jenny thinks it’s time to update to a progressive web app (PWA).
31. Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website.
32. Jessie is shopping for her husband’s anniversary present. He loves to go fly fishing whenever he can. Jessie uses her mobile phone to ask for the nearest outdoor supply store. Her phone opens up the map application with directions to a nearby location only five minutes away.
33. The Vice President of Marketing for CarAds.org has ordered his marketing team to fix the website. Online sales numbers are disappointing, and he thinks it’s because the landing page is unfriendly. As the head marketer for CarAds.org, you must determine if he’s right or wrong.
34. Charles is determined to reshape their business, KindMind, into a user-focused organization.
35. Superior.com is the website for a regional HVAC service company. Online orders have fallen by 50% over the last three quarters. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away.
36. Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand named Bernina.
37. Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion.
38. Waldo is the marketer for his company’s web site, WaterTech.com. The company sells water recreation products through the site. Several customers have commented that the site is difficult to use. Waldo thinks the site will be more successful if users enjoy the time they spend there.
39. The marketer for your company’s website expresses concern that the website isn’t creating enough revenue to justify it. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who don’t click any links on the landing page.
40. A horse racing equipment business called SportsJockey feels like some of the pages on their website are weaker than others. The teams at SportsJockey understand that identifying these pages is crucial for conversion rate optimization (CRO).
41. Tia manages the Google Ads account for the business, RelicsComics. Tia focuses on improving the mobile conversion rate (mCvR) while everything else remains the same.
42. The business owners of Foodiest feel like their mobile website, foodiest.com, isn’t offering a fast and seamless experience to their users.
43. The product managers and developers for MoveMyStuff.com have spent considerable effort to improve the responsiveness of the website. Now, they’re trying to determine the best way to measure the performance of the site.
44. Sonora is the marketer for a client’s website, SoundSleeper.com. Her customer has hired her to increase sales revenue through the site. She wants to start by making the landing page more welcoming.
45. The Critter Cravings dog food company has a website named, CritterCravings.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to CritterCravings.com instead of the app.
46. William has been learning how to find opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at Drivvu to use their Drivvu app in real-world situations.
47. The project managers for TechBooks.com are demonstrating to the marketing team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer.
48. James is a marketer at PopWeb, a user-focused organization. James has been given advice to establish a relationship with the development team at PopWeb.
49. Trevor is the owner of Sportelo and is wondering what impact Sportelo’s mobile experience is having on revenue. Trevor understands that they can calculate this with the mobile conversion rate (mCvR).
50. Devon is the business owner of GooeyChewy. Devon knows how important conversion rate optimization is, but he’s limited with his time. Devon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time.

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