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Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?

Here you will find ✅✅✅ Google Digital Garage Module 4 Answer to the question “Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?”.




Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?

If you are looking for the ✅✅✅ Google Digital Garage Answers Unlock Digital 2021 of the free course fundamentals of digital marketing answers 2021. Then you are in the right place.

2. Taking a business online

Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online.
Can you advise Omar on how to make both his online and offline business successful?

Q. He should focus on duplicating his successful offline marketing efforts to an online audience




  1. True
  2. False

Correct Answer: False

Q. He should sell at a cheaper price on the website to attract more customers




  1. True
  2. False

Correct Answer: False

Q. He should identify his various online and offline audiences, and how best to engage them

  1. True
  2. False

Correct Answer: True

Q. He should consider paid online advertising as the sole means of promoting his business online

  1. True
  2. False

Correct Answer: False

  1. He should focus on duplicating his successful offline marketing efforts to an online audience – False
  2. He should sell at a cheaper price on the website to attract more customers – False
  3. He should identify his various online and offline audiences, and how best to engage them – True
  4. He should consider paid online advertising as the sole means of promoting his business online – False

Explanation: Omar has taken a good decision of selling his handmade cosmetics online through an E-commerce website as it well helps him to reach a wider audience just by sitting in one place. To make his online business as successful as the offline market he must not copy his offline strategies, Omar has to keep the price the same as the offline business otherwise he will face loss.

Omar should identify his various audiences and how to engage with them and should not spend money on paid advertising for promoting the business online.

What Is Google Digital Garage Course?

Google Digital Garage is an online program where you can learn about the fundamentals of digital marketing and also help to make your online businesses visible to more customers with fewer investments. It is a free program and also provides certificates at the end of the final exam.

Conclusion

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