Optimize performance in DoubleClick Search Assessment Answers [Updated]

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Course	Optimize performance in DoubleClick Search Assessment
Provider	Skillshop
Duration	49min
Difficulty	Advanced
Certification	Yes

Optimize performance in DoubleClick Search Assessment Answers

Pass The Assessment To Become Certified

1. Surf-N-Board sells a lot of boards in-store and they want to make sure their offline data is taken into account for optimization efforts. What’s a best practice for working with offline data?

1. Upload offline conversion data files in the order conversions occurred
2. Upload offline conversion data only if conversions have occurred
3. Upload offline conversion data once a month
4. Upload offline conversion data in its original formatting

2. Betsy wants to make sure there aren’t any glaring issues with one of her bid strategies. Where can she get a quick glimpse of the status in DoubleClick Search?

1. Health panel overview
2. Budget Management tab
3. Pull a report and include cost per action (CPA), cost per click (CPC)
4. Run a budget report and check actual versus forecasted spend

3. Knowing that DinoWorld park tickets tend to have a long conversion funnel, Johanna wants to give equal credit to every click that kept the user’s interest prior to purchasing tickets. Which model would she use to see credit assigned in this way?

1. Time Decay
2. Linear
3. Last click
4. Position based

4. Debbie is excited to plan budgets directly in DoubleClick Search. What is a best practice to help her get started?

1. Organize campaigns into budget groups based on geographic region
2. Group all campaigns into a single budget group for better spend optimization
3. Organize campaigns with the same advertising focus into budget groups
4. Organize campaigns into budget groups broken out by each week

5. SuperCoolKicks wants to see which landing page experience is best for users who have clicked the Cool Kicks sneaker ads. What best practice should they follow while they’re running this test?

1. Test the landing pages in every one of their ads for consistency
2. Keep the landing pages as generic as possible
3. Test as many landing pages as possible to keep the testing period short
4. Keep the content on the landing pages unchanged

6. Lucy wants to get an idea of how her bid strategy would perform with a 10 percent increase of weekly spend, without risking her budget. What feature in DoubleClick Search could help Lucy out?

1. Forecasting
2. Portfolio bidding
3. Bid strategy health
4. Attribution modeling

7. Which attribution model uses Floodlight data from both converting and non-converting users?

1. Top Conversion Paths
2. Path Length
3. Custom
4. Data-driven

8. Mario has a tight budget for his campaign and wants to make sure his targeting is set up to get him the best ROI possible. What feature can Mario set up in DoubleClick Search to automatically detect high-performing geographic areas?

1. Health panel geo tab
2. Remarketing lists for search ads (RLSA)
3. Portfolio geo-bidding
4. Adaptive geo-targeting

9. Bert wants to make sure his bid strategies aren’t optimizing for $3 sticker purchases instead of the $500 skis. How can he set this up in DoubleClick Search?

1. Create a display remarketing strategy using both sticker and ski customers
2. Increase daily budget for high-performing keywords
3. Create a new campaign with adaptive geo-targeting for cold regions
4. Create a bid strategy with custom Floodlight variable data as a weighted goal

10. What is one benefit of using the sitelink extension?

1. Bids can be adjusted based on the sitelink.
2. Users will be directed to a more relevant landing page right away.
3. Dynamic landing pages can be used.
4. Sitelinks are a good way to test landing pages.

11. Sometimes campaign structure doesn’t match reporting needs. What can you use to create reports that reflect your lines of business, irrespective of the campaign structure?

1. Performance reports
2. Offline data
3. Business data
4. Custom attribution modeling

12. Matt has run so many reports he’s having trouble figuring out what to pay attention to and what steps to take. What best practice could you give Matt?

1. Look for patterns across reports
2. Hire an analyst
3. Look at historical data — that always forecasts future performance
4. Review the health panel overview

13. Jerry wants DoubleClick to automatically adjust keyword bids based on the dollar value of Ultimate SnowShoes products that users have researched. What feature allows him to do this?

1. Remarketing lists for search ads (RLSA)
2. Adaptive geo-targeting
3. Portfolio bidding
4. Programmatic remarketing

14. Which of the below is a benefit of DoubleClick Search Budget Management?

1. The ability to see which geographic region has the highest ROI
2. The ability to create weighted goals for the entire account
3. The ability to see aggregate budget performance across an entire account
4. The ability to modify bid strategies based on conversion data

15. Jane is making adjustments to her cost per action (CPA) target every day and is frustrated that DoubleClick Search seems to always be calibrating. Why does this keep happening to Jane?

1. DoubleClick detects there’s an insufficient conversion volume to determine optimum CPA.
2. The CPA is much higher than optimum CPA historically.
3. DoubleClick thinks there is insufficient budget for the ROI goal.
4. DoubleClick has a calibration period following significant CPA changes.

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