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Course	Search Ads 360 Certification Exam
Provider	Skillshop
Duration	1hr
Difficulty	Intermediate
Certification	Yes

Search Ads 360 Certification Exam Answers

1. Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

1. GCLID
2. Match Type
3. Keyword
4. Campaign ID

2. When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

1. Campaign Manager
2. Search Ads 360
3. Display & Video 360
4. Each product uses separate currencies

3. What could prevent Inventory Management from making changes to a campaign?

1. Edits to ad rotation settings
2. Edits to campaign bids or bid strategies
3. Manual edits to campaign name or status
4. Manual edits to keyword URL templates

4. Which three changes can a user set up using scheduled edits? (select three)
Select All Correct Responses

1. Activate ads or keywords at a specific time
2. Lower bids on keywords during weekends
3. Raise bids on keywords every Monday at 7.00 a.m.
4. Activate a new bid strategy

5. Which two user types can activate the conversion API? (select two)
Select All Correct Responses

1. Advertiser user
2. Agency manager
3. Advertiser manager
4. Agency user

6. Which three frequencies can be scheduled for reports? (select three)
Select All Correct Responses

1. Weekly
2. Hourly
3. Monthly
4. Daily

7. Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)
Select All Correct Responses

1. Bulksheets
2. Search Ads 360 API
3. Campaign Manager API
4. Custom Variables

8. What configuration setting eliminates duplicate conversions between advertisers?

1. Action
2. Revenue
3. Shared Floodlight configuration
4. Counter

9. Which three URLs are involved in a landing page test? (select three)
Select All Correct Responses

1. Original
2. Control
3. Experiment
4. Rule

10. Which two conversion sources can be reported in custom columns? (select two)
Select All Correct Responses

1. Google Ads Conversion Trackers
2. Floodlight
3. Gemini Conversion Trackers
4. Bing Conversion Trackers

11. What conversion data can be uploaded using bulksheets?

1. Google Ads conversions data
2. Google Analytics goal data
3. Custom Floodlight variable data
4. Offline conversion data

12. Which three engines are supported by the Search Ads 360 API? (select three)
Select All Correct Responses

1. Gemini
2. Ask.com
3. Google Ads
4. Bing

13. Which two filters are available in the change history report? (select two)
Select All Correct Responses

1. Campaign
2. Change Type
3. Geo
4. Creation date

14. What Floodlight tag measures purchases and revenue on a website?

1. Revenue
2. Transaction
3. Counter
4. Action

15. Which three requirements must be met to run a successful ad copy test? (select three)
Select All Correct Responses

1. Ads must only include one ad copy test at a time
2. Each ad must contain only one landing page URL
3. All keywords and engines must be paused
4. Minimum number of required impressions for each ad group

16. At which three levels can automated rules be set up? (select three)
Select All Correct Responses

1. Keywords
2. Engines
3. Agency
4. Campaigns

17. What setting should be applied to a Floodlight tag passing offline conversion data?

1. Image tag only
2. Primary source is retail
3. Dynamic tag
4. Primary source is offline

18. What are two key differentiators in functionality between labels and business data?
Select All Correct Responses

1. Ability to attach a business calendar
2. Ability to pause biddable items
3. Ability to report at the campaign level
4. Ability to pivot metrics based on custom business dimensions

19. Which level’s settings CANNOT be edited with bulksheets? (select two)
Select All Correct Responses

1. Advertiser
2. Network
3. Campaign
4. Ad Group

20. At which two levels can URL Templates be set up? (select two)
Select All Correct Responses

1. Advertiser
2. Campaigns
3. Agency
4. Engine

21. What type of bid strategy is supported by the forecasting tool?

1. Max. clicks
2. Rules
3. Conversions or Revenue
4. Position

22. What happens when an engine is paused?

1. Ad groups and keywords are paused
2. Active campaigns are paused
3. Syncs are paused from the engine
4. All campaigns are paused

23. What metrics estimate conversions that measure user behaviour across devices and environments?

1. clicks
2. Cross-environment metrics
3. cost
4. visits

24. If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

1. 6 hours
2. 24 hours
3. 12 hours
4. 1 hour

25. How often is Google Ads, Bing Ads and Baidu data refreshed in Search Ads 360?

1. 6 hours
2. 4 hours
3. 2 hours
4. 8 hours

26. When setting a CPA, ERS or ROAS target for a bid strategy, how much conversion history should be considered?

1. 1 week
2. 2 weeks
3. 3-4 weeks
4. 3 months

27. What function do ValueTrack parameters perform?

1. Dynamically insert information
2. Automatically sync to Google Tag Manager
3. Track additional conversion types
4. Create custom date segmentation

28. What attribution model assigns all credit to the last click on a paid search ad before a conversion?

1. Position-based
2. Last paid search interaction
3. Data-Driven
4. First interaction

29. Which two types of goals can be targeted in Bid Strategies? (select two)
Select All Correct Responses

1. Business data
2. Profit Margin
3. Revenue
4. Conversion

30. Where can a saved web query be found?

1. In the right-hand menu, click Attribution then Web Query
2. In the right-hand menu, Click Advertiser Settings then Web Query
3. In the left-hand menu, click Budget Management then Web Query
4. In the left-hand menu, click Downloads then Web Query

31. Data Exclusion events exclude data for a minimum of how many hours?

1. 2 hours
2. 4 hours
3. 24 hours
4. 8 hours

32. Campaigns can only be copied within the same engine account for which two engines? (select two)
Select All Correct Responses

1. Yahoo! Japan
2. Bing Ads
3. Social
4. AdMarketplace

33. Bulksheets can be used to complete which two tasks? (select two)
Select All Correct Responses

1. Create labels
2. Upload custom Floodlight variable data
3. Generate formula columns in bulk
4. Upload offline conversions

34. Which three modifiers can be automated by a bid strategy? (select three)
Select All Correct Responses

1. Location target bid adjustments
2. Mobile bid adjustments
3. Remarketing target bid adjustments
4. Search impression share bid adjustments

35. In what order should new entities be created (assuming no campaigns already exist)?

1. Ad Group > Keyword > Campaign
2. Keyword > Ad Group > Campaign
3. Campaign > Ad Group > Ad > Keyword
4. Keyword > Campaign > Ad Group

36. What feature may be used to edit custom Floodlight variable data?

1. Google Ads API
2. Text Editor
3. Search Ads 360 API
4. Bulksheets

37. When a reporting view is saved, who has access to the view?

1. All users within that advertiser
2. Select users within that advertiser
3. Only users with edit access within that advertiser
4. No users within that advertiser

38. What action should be used to pass a conversion attribute (such as delivery cost)?

1. Set up Custom Floodlight Variable using bulksheets
2. Set up an additional Floodlight tag and pass the delivery cost through the revenue field
3. Set up Custom Floodlight Variable as a metric
4. Set up Custom Floodlight Variable using the relevant engine front end

39. What is shown in the ‘Last sync’ details tab? (select two)
Select All Correct Responses

1. The time that the sync occurred
2. A list of campaigns modified
3. A list of error types
4. The number of errors during the sync

40. Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)
Select All Correct Responses

1. Position
2. Max CPA
3. Impression share
4. Profit

41. What permissions are needed to create an advertiser?

1. Advertiser user (edit access)
2. Read-only
3. Advertiser viewer
4. Agency Manager

42. Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)
Select All Correct Responses

1. Edit all advertisers within an agency
2. Remove user access to an agency’s advertisers
3. Edit advertiser components
4. Edit advertiser settings

43. What is the Search Ads 360 account hierarchy?

1. Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
2. Agency > Advertiser > Engine > Campaign > Keyword
3. Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword
4. Advertiser > Engine > Campaign >Keyword

44. During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)
Select All Correct Responses

1. Increase bidding portfolio by 2 new keywords
2. Decrease maximum bid in the bid strategy setting 40%
3. Decrease bidding portfolio by 1 low-performing keyword
4. Decrease CPA target of bid strategy 60%

45. Which two types of uploads can be made through an sFTP endpoint? (select two)
Select All Correct Responses

1. Inventory management feeds
2. Google Search history
3. Bulksheets
4. Conversions

46. What is the default attribution model for Floodlight?

1. First interaction
2. Last Impression
3. Last Click
4. First Click

47. What occurs when auto-tagging is enabled?

1. A Google Click ID is reported in the budget pacing report
2. A scheduled edit is created for all Google Ads campaigns
3. A label is added to all Google Ads campaigns
4. A Google click ID is appended to all landing page URLs

48. What level should be used to evaluate performance of a bid strategy?

1. Individual campaign
2. Individual keyword
3. Individual ad
4. Bid strategy

49. Which two methods can be used to pass conversion attributes such as model type, colour and year of production through a Floodlight activity? (select two)
Select All Correct Responses

1. It is not possible to pass conversion attributes
2. Set up a custom Floodlight variable as a dimension in Search Ads 360
3. Set up a custom dimension in Google Analytics
4. Set up a custom Floodlight variable in Google Tag Manager

Search Ads 360 Certification Exam Extra Questions

1. When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

1. Campaign Manager
2. Search Ads 360
3. Each product uses separate time zones
4. Display & Video 360

2. Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

1. Campaigns
2. Agency
3. Ad groups
4. Keywords / Product Groups

3. Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)

1. Campaign Manager API
2. Search Ads 360 API
3. Google Ads API
4. Bulksheets

4. Which three changes can a user set up using scheduled edits? (select three)

1. Activate ads or keywords at a specific time
2. Raise bids on keywords every Monday at 7am
3. Activate a new bid strategy
4. Lower bids on keywords during weekends

5. Which two segments CANNOT be applied to reporting data? (select two)

1. Attribution model
2. Device type
3. Business data
4. User ID

6. What does it mean when the “Stop sync” button is greyed out?

1. The engine account is paused.
2. The engine type is “Other”.
3. The sync is applying updates.
4. The sync is complete.

7. If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

1. Billing currency
2. Advertiser’s currency
3. Ad group’s currency
4. Engine’s currency

8. Which two types of campaigns do bid strategy opportunities analyze? (select two)

1. Google Ads App campaigns
2. Bing Ads manual campaigns
3. Google Ads manual campaigns
4. Gemini manual campaigns

9. When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

1. Placement
2. Publisher
3. Campaign
4. Advertiser

10. Which three features can be used to integrate offline conversion data? (select three)

1. sFTP
2. Google Data Studio
3. Bulksheets
4. Search Ads 360 API

11. Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

1. Deliver daily file to shared sFTP
2. Link to a shared version of the generated report
3. Executive reports can’t be sent to a user with no access to Search Ads 360
4. Send a downloaded PDF or Excel file

12. If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

1. The advertiser’s timezone
2. Campaign Manager’s timezone
3. Greenwich Mean Time (GMT)
4. The engine’s timezones

13. What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

1. Remarketing lists
2. Search Ads 360 API
3. Attribution
4. Google Ads API

14. What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

1. Clicks
2. Conversion
3. Advanced Targeting
4. Position

15. What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

1. Landing page test
2. Placeholder keyword
3. Business data
4. Rules

16. What two Floodlight activity group types can be set up? (select two)

1. Sales
2. Dimension
3. Counter
4. Metric

17. Which two conversion sources can be reported in custom columns? (select two)

1. Bing Conversion Trackers
2. Gemini Conversion Trackers
3. Floodlight
4. Google Ads Conversion Trackers

18. What feature may be used to report on a specific Floodlight conversion?

1. Business data
2. Custom Metric
3. Custom Dimension
4. Custom Column

19. Which two column categories appear in formula columns? (select two)

1. Creation time
2. Conversion metrics
3. Search impression share
4. Engine metrics

20. Which two conversion sources can be selected in bid strategies? (select two)

1. Bing Universal Event Tracking
2. Floodlight
3. Google Tag Manager goals
4. Google Analytics

21. What step would be taken to check if an inventory management template has created any entities?

1. Create an Executive Report with no filters
2. Check the template’s progress bar
3. Apply an “Inventory template ID” filter
4. Filter for errors in the reporting dashboard

22. Which three landing page tests are available in Search Ads 360? (select three)

1. Mobile landing page test
2. Segment landing page test
3. Desktop landing page test
4. All devices landing page test

FAQ

Wrap Up

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