Search Ads 360 Certification Exam Answers [Updated]

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Search Ads 360 Certification Exam Answers

1. Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?
2. When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?
3. What could prevent Inventory Management from making changes to a campaign?
4. Which three changes can a user set up using scheduled edits? (select three)
5. Which two user types can activate the conversion API? (select two)
6. Which three frequencies can be scheduled for reports? (select three)
7. Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)
8. What configuration setting eliminates duplicate conversions between advertisers?
9. Which three URLs are involved in a landing page test? (select three)
10. Which two conversion sources can be reported in custom columns? (select two)
11. What conversion data can be uploaded using bulksheets?
12. Which three engines are supported by the Search Ads 360 API? (select three)
13. Which two filters are available in the change history report? (select two)
14. What Floodlight tag measures purchases and revenue on a website?
15. Which three requirements must be met to run a successful ad copy test? (select three)
16. At which three levels can automated rules be set up? (select three)
17. What setting should be applied to a Floodlight tag passing offline conversion data?
18. What are two key differentiators in functionality between labels and business data?
19. Which level’s settings CANNOT be edited with bulksheets? (select two)
20. At which two levels can URL Templates be set up? (select two)
21. What type of bid strategy is supported by the forecasting tool?
22. What happens when an engine is paused?
23. What metrics estimate conversions that measure user behaviour across devices and environments?
24. If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?
25. How often is Google Ads, Bing Ads and Baidu data refreshed in Search Ads 360?
26. When setting a CPA, ERS or ROAS target for a bid strategy, how much conversion history should be considered?
27. What function do ValueTrack parameters perform?
28. What attribution model assigns all credit to the last click on a paid search ad before a conversion?
29. Which two types of goals can be targeted in Bid Strategies? (select two)
30. Where can a saved web query be found?
31. Data Exclusion events exclude data for a minimum of how many hours?
32. Campaigns can only be copied within the same engine account for which two engines? (select two)
33. Bulksheets can be used to complete which two tasks? (select two)
34. Which three modifiers can be automated by a bid strategy? (select three)
35. In what order should new entities be created (assuming no campaigns already exist)?
36. What feature may be used to edit custom Floodlight variable data?
37. When a reporting view is saved, who has access to the view?
38. What action should be used to pass a conversion attribute (such as delivery cost)?
39. What is shown in the ‘Last sync’ details tab? (select two)
40. Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)
41. What permissions are needed to create an advertiser?
42. Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)
43. What is the Search Ads 360 account hierarchy?
44. During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)
45. Which two types of uploads can be made through an sFTP endpoint? (select two)
46. What is the default attribution model for Floodlight?
47. What occurs when auto-tagging is enabled?
48. What level should be used to evaluate performance of a bid strategy?
49. Which two methods can be used to pass conversion attributes such as model type, colour and year of production through a Floodlight activity? (select two)
50. When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?
51. Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)
52. Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)
53. Which three changes can a user set up using scheduled edits? (select three)
54. Which two segments CANNOT be applied to reporting data? (select two)
55. What does it mean when the “Stop sync” button is greyed out?
56. If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?
57. Which two types of campaigns do bid strategy opportunities analyze? (select two)
58. When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?
59. Which three features can be used to integrate offline conversion data? (select three)
60. Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)
61. If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?
62. What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?
63. What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?
64. What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?
65. What two Floodlight activity group types can be set up? (select two)
66. Which two conversion sources can be reported in custom columns? (select two)
67. What feature may be used to report on a specific Floodlight conversion?
68. Which two column categories appear in formula columns? (select two)
69. Which two conversion sources can be selected in bid strategies? (select two)
70. What step would be taken to check if an inventory management template has created any entities?
71. Which three landing page tests are available in Search Ads 360? (select three)

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