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Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability.

1. Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability.

Why is it difficult to determine performance across multiple channels?

  1. Multiple channels may use different tools to measure brand lift.
  2. Multiple channels survey only ad-exposed groups of users.
  3. Multiple channels consolidate campaign data for actionable insights.
  4. Multiple channels aggregate all your data into a single view.

Correct Answer: Multiple channels may use different tools to measure brand lift.

Google Ads – Measurement Certification is a free course about Google Ads by Skillshop. This course helps you to grow your business with Google Ads, Identify Campaign Types, Reach The Right Users, Increase Efficiency with Automated Bidding, and Increase conversions with the performance planner.

Google Ads - Measurement Certification Exam Answers [Updated]

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