Addie wants to make her website easy to navigate. Which of the following features should Addie include on every page of her website?
Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?
Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it. Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time. Which advice should he not take?
To increase her Quality Score, Michelle is thinking about the best keywords and phrases to use. Cross off the keywords which she shouldn’t use.
To make the homepage of her local bakery website interesting, Addie wants to add some media elements to it. Different elements will cause the page to take longer to load, so she needs to get the right mix for the site. Can you put the following elements in order from the ones with the longest load time to the shortest?
