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Digital Marketing Answers
Which of the following statements is true when it comes to taking a business online?
Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company’s online presence. As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business’s contact information. Which of the brand’s touchpoints should Holly modify to help address her customer’s feedback?
Which of the following can help a search engine understand what your page is about?
Eric’s farm produce business started locally in the UK, but he’s started getting orders from overseas as well. Not wanting to miss this opportunity, Eric decides to optimise his website to an international audience. What should he avoid doing? Select the things Eric should avoid then select Submit to remove them.
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Which term best describes the business activity that occurs when website visitors buy products or services from you online?
Bobbi owns a protein shake company, which has been trading for 3 years. Her products are stocked in a number of gyms, but the company has not seen much growth in recent months. Bobbi would now like to break into the online market to boost product sales. Which of the following actions should Bobbi take to identify opportunities for online business growth?
Fill in the blank: Spending money on search advertising influences how your website appears in ___________.
Which of the following page titles would be most suitable for a website page describing a store’s return policy?