Fill in the blank: Spending money on search advertising influences how your website appears in ___________.
Seth is opening a coffee shop and is looking to attract new customers. Take a look at the list of benefits Seth sees in using search engines. One statement is not true. Can you cross it out?
Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users?
Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results. What are a few things he could pay attention to in order to achieve this?
Organic search results appear when someone makes a search using a search engine. They aren’t paid for by businesses and they aren’t adverts. Which of the images shows the organic search results from this particular search?
