Tessa is a marketer at InterFlight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at InterFlight.

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Tessa is a marketer at InterFlight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at InterFlight.

How does measuring the same KPIs across teams help to create a more user-focused organization?

  1. It encourages feedback from users.
  2. It prevents misalignment.
  3. It guarantees more conversions.
  4. It unlocks additional features in Google Analytics.

It prevents misalignment.

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