The marketer for your company’s website expresses concern that the website isn’t creating enough revenue to justify it. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who don’t click any links on the landing page.

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The marketer for your company’s website expresses concern that the website isn’t creating enough revenue to justify it. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who don’t click any links on the landing page.

What’s the name of the metric that you should look for?

  1. Bounce rate
  2. Average time on page
  3. Pages per session
  4. Scroll depth

Bounce rate

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