The YouTube masthead is effective for advertisers with which goal?

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The YouTube masthead is effective for advertisers with which goal?

  1. Replace TV campaigns and achieve maximum reach.
  2. Reach a massive audience around a tentpole event.
  3. Get a high number of views at a low CPV.
  4. Conduct a long-term campaign at a reasonable cost.

Reach a massive audience around a tentpole event.

or

  1. Target audiences in a time of decision-making.
  2. Drive actions within their website.
  3. Focus on high-impact placement for high visibility.
  4. Replace TV campaigns and achieve maximum reach.

Focus on high-impact placement for high visibility.

or

  1. Drive actions within their website.
  2. Drive a lift in ad recall and brand impact.
  3. Target audiences in a time of decision-making.
  4. Drive awareness for a new product launch.

Drive awareness for a new product launch.

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