Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time.

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Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time.

Upon which other principles was Google Ads built

  1. Credits and context
  2. Control and results
  3. Profit and privacy
  4. Options and tracking

Control and results

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