Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign.

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Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign.

What’s Tom defining?

  1. Business objectives
  2. Media objectives
  3. Campaign metrics
  4. Marketing objectives

Media objectives

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