Google Ads Apps Certification

Sophie’s been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?

Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three.)

Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.)

How does machine learning in Google App campaigns benefit both marketers and users?

How do the majority of app downloaders discover apps?

Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking.

Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?

What important role does app promotion play in the mobile gaming industry?

Which components of a Google App campaign allow marketers to reach valuable users?

Robert’s about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?

Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.)

In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two.)

Which three statements about machine learning are true? (Choose three.)

What are two reasons advertisers should consider engagement when marketing apps?

Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy.

What are two ways to achieve creative excellence in Google App campaigns? (Choose two.)

In Google Search campaigns, Jenny routinely replaces low performing ads, but knows Google App campaign best practices are different.

Which statement is true regarding Conversions in a Google App campaign?

Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?

Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?

Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?

You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets?

You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play.

You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering?

You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take?

Your manager is questioning the need for you to spend time on your new Google App campaign, since “machine learning is doing everything.” What are three things you can tell your manager you’re doing to guide the campaign?

Which three of the following skills do marketers bring to the table when working with machine learning?

Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes, and architectural tours?

When setting up a new App campaign, which three settings must be made at the campaign level?

Why is conversion tracking critical for Google App campaigns?

An education company is preparing to run a marketing campaign for their app. Identify three factors the company should consider when determining the objectives for their upcoming campaign.

How do Google App campaigns help both marketers and users?

Select two reasons why a finance company might invest in app promotion.

Maria completed the “Headline” section of her text assets and now needs to complete the “Description” section. Which factors must Maria consider?

Google Ads Apps Certification Exam Answers [Updated]

Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?

Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.

Brian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets?

What are the two key components of a high-quality app experience?

Which statement summarizes a Google App campaign?