Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?
Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.
Brian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets?
Three key steps are needed to enable conversion tracking in a Google App campaign. Place them in the correct order.
Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything.
George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means.
Ben just launched an app for his pizza-delivery business. Which three in-app actions are most applicable for Ben’s business? (Choose three.)
