When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?
You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?
Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?
Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?
Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _ of your keywords, adverts, and landing pages.
A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?
When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to.
Search engines see the content on a website as written code. How can you help search engines identify the images on your website?
When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?
Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?
Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what?
When building a website for a business, what type of design should it have in order to be ‘mobile friendly’?
Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?
If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?
When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content?
Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
