Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance.
When using analytics programmes on your website, which of these do not fall under the category of a dimension?
Which form of targeting would you use to display ads to people who have previously visited your website?
When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?
Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?
When looking to create video content for your marketing strategy, what three best practices should you look to include?
With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?
Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.
When trying to promote your business locally, what three key bits of information should be present in your directory listing?
When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?
Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.
There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?
Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?
When using a search engine, what is the name of a word or phrase somebody types to find something online?
When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?
When considering whether to have a web presence for your business, which of the following is not a major factor?
