Lily sees a negative post on Twitter about her vintage clothing business: “Received my #VintageLily dress today only to find the zip was broken! #lousyservice #vintagewoes” How do you think she should respond?
Lily is keen to use analytics to evaluate the results of her social media campaigns. Analytics can help with this question. Can you help her by crossing off the things that analytics won’t be able to help her with?
Lily has decided to use some of her social media budget for targeted Facebook adverts. She’s keen to take her vintage clothing business global and wants to reach a wider audience, so which groups should her advertisements be targeted at?
Lily runs a vintage clothing shop and wants to engage more with her customers online. She currently posts to two social media networks but wants to develop a full social media strategy. Review the possible options. Can you place them into the right order, starting with what Lily should do first?
