Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
Mo has a plumbing business. He’s noticed that other service companies publish short videos to show off their expertise, products, and how they do things. This engages their customers and drives interest in their services. To help customers with common plumbing problems, he wants to create a Do-It-Yourself video on his website. How long should he make his video?
After a lull in sales, Mo wants to use a social media campaign to launch some of his new plumbing services. He wants to make sure he’s targeting the right audience. Which parameters should he use to decide who to target?
Mo is keen to advertise his plumbing business. He needs to find the display advert design that will display optimally on a large smartphone device, as that’s what most of his customers use. Which of the designs would work best on smartphones?
Mo’s a plumber with a responsive website. He wants to make sure he’s using the right keywords for his mobile SEO. Which online tool could help him identify which keywords would be most effective?
Mo is a plumber in Glasgow. He has a mobile-friendly website, and wants to make sure his site becomes more visible on the results page during a search.
When considering how mobile users will search for your business, which types of keywords should you focus on?
