Amelia is a marketing assistant at a big clothing brand, and has just sent out her first email marketing campaign. She takes a look at the Click Through Rate, to understand how many people clicked on a link in the email in order to land on her website. What is the drawback of this metric?
Steph is curious to learn how her customers react to email marketing campaigns. What kind of analytics data might she expect to get from her recent email marketing action?
Steph is writing a marketing email to send out to customers who have bought puppy food and toys from her online shop. Which of the following options should she select to use in the subject line of the email?
Steph is thinking about using an email marketing service to help her send out marketing emails for her pet supplies store. What benefits are there to using an email marketing service?
Steph runs an online pet supplies shop, and she has some ideas about how email marketing can help her business. Two of her ideas are correct and two are not. Can you weed out the wrong ones?
