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Google Digital Garage Module 19

Google Digital Garage Exam Answers - Fundamentals of Digital Marketing Answers

Google Digital Garage Module 19 Answers – Deep Dive Into Display Advertising Answers

Google Digital Garage Exam Answers - Fundamentals of Digital Marketing Answers

What is the first step of display retargeting?

Google Digital Garage Exam Answers - Fundamentals of Digital Marketing Answers

If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?

Google Digital Garage Exam Answers - Fundamentals of Digital Marketing Answers

Which of the following is true when purchasing ad placements on an advertising network?

Google Digital Garage Exam Answers - Fundamentals of Digital Marketing Answers

Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

Google Digital Garage Exam Answers - Fundamentals of Digital Marketing Answers

In what way can display advertising be effective?

Google Digital Garage Exam Answers - Fundamentals of Digital Marketing Answers

Colin is getting a lot of traffic to his podcast website, but not many subscribers. He has budget to design three display ads to encourage people back to his website to subscribe. Colin came up with a list of target groups that he’d like reach with his ads. Help him to cross off the two least useful target groups from his list.

Google Digital Garage Exam Answers - Fundamentals of Digital Marketing Answers

Colin has created his first video ad, and identified quite a few film-related websites where he’d like to display it. What one solution will allow Colin to easily place his ad on as many relevant websites as possible?

Google Digital Garage Exam Answers - Fundamentals of Digital Marketing Answers

Colin distributes a popular movie review podcast called ‘Film Talk’ from his website.

  • How should you improve a video ad’s effectiveness in post-production?
  • Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?
  • Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.
  • Brian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets?
  • What are the two key components of a high-quality app experience?
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