If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?
Linda runs a guesthouse and has been using analytics to gather information about how people interact with her website.
Linda’s analytics data shows people unsubscribing from her newsletter after two weeks. These people also aren’t booking rooms at her guesthouse. Linda gets some advice from her friends. Whose advice should she take?
Linda runs a guesthouse with a website where people can book their rooms online. She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor’s experience. Take a look at the following terms – do you know what they mean in the web analytics world?
