Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?
Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”.
Bobbi owns a protein shake company, which has been trading for 3 years. Her products are stocked in a number of gyms, but the company has not seen much growth in recent months. Bobbi would now like to break into the online market to boost product sales.
Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company’s online presence.
Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online.