Fill in the blank: Spending money on search advertising influences how your website appears in ___________.
Seth’s website has been up and running for a while, but he isn’t sure how effective it’s been at drawing in new customers.
Seth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false.
Organic search results appear when someone makes a search using a search engine. They aren’t paid for by businesses and they aren’t adverts.
