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Google Digital Garage Module 6

Google Digital Garage Module 6 Answers – Get Discovered With Search Answers

Google Digital Garage Module 6 Answers – Get Discovered With Search Answers

Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

Eric has been selling fruit and veg online for a while.  He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools.  What information will analytics give him?

Eric has been selling fruit and veg online for a while.  He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools.  What information will analytics give him?

Eric is optimising his fruit and veg website for SEO and would like to improve his ‘long tail’ keywords. Which of these sets of words contains an example of long tail keywords?

Eric is optimising his fruit and veg website for SEO and would like to improve his ‘long tail’ keywords. Which of these sets of words contains an example of long tail keywords?

Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it.  Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time. Which advice should he not take?

Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it.  Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time. Which advice should he not take?

Eric is keen to improve his search engine results and he wants to use SEO to do it. He’s written the step-by-step process for his SEO plan, but it’s currently in the wrong order. Can you reorder it?

Eric is keen to improve his search engine results and he wants to use SEO to do it. He’s written the step-by-step process for his SEO plan, but it’s currently in the wrong order. Can you reorder it?

Eric is expanding his business by selling fruit and veg online. His website has been up and running for a while but he’s not getting many views or orders online.  Eric knows he can improve his search engine results with either paid search or SEO. Take a look at the following search results screens. Where will his website appear in the search results if he purely uses SEO to improve his results? 

Eric is expanding his business by selling fruit and veg online. His website has been up and running for a while but he’s not getting many views or orders online.  Eric knows he can improve his search engine results with either paid search or SEO. Take a look at the following search results screens. Where will his website appear in the search results if he purely uses SEO to improve his results? 

Which of the following would be an ideal goal for an SEO plan?

Which of the following would be an ideal goal for an SEO plan?

When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

Which of the following factors should you consider when optimising your website for search engines?

Which of the following factors should you consider when optimising your website for search engines?

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  • Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.
  • Karen has opened a new business and is using Google Display Ads to build awareness of her new products.
  • A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65.
  • Which Display Ad format adjusts to available ad space?
  • What can automated bidding help an advertiser improve?
  • Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat.
  • Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.
  • How does Google Display Ads help advertisers meet their marketing objectives and drive results?
  • What’s one benefit of using responsive display ads?
  • Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience.
  • How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
  • What can the Performance Planner assist you with?
  • Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage.
  • Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible.
  • Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment.

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