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Google Digital Garage Module 9

Google Digital Garage Module 9 Answers – Improve Your Search Campaigns Answers

Google Digital Garage Module 9 Answers – Improve Your Search Campaigns Answers

What can conversion tracking in search help you measure?

What can conversion tracking in search help you measure?

Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

When it comes to search ads, which description best describes ‘negative keywords’?

When it comes to search ads, which description best describes ‘negative keywords’?

Which of the following is a benefit of using relevant ads and landing pages?

Which of the following is a benefit of using relevant ads and landing pages?

Anna is a photographer. She’s previously focused on wedding photography, but she now takes requests to photograph other events as well. Customers can contact her through the site’s enquiry page to make requests. They can also look at her gallery and sign up to an email newsletter. Anna wants to track how many people request photography for events that aren’t weddings. Where should she place the conversion tracking code?

Anna is a photographer. She’s previously focused on wedding photography, but she now takes requests to photograph other events as well. Customers can contact her through the site’s enquiry page to make requests. They can also look at her gallery and sign up to an email newsletter. Anna wants to track how many people request photography for events that aren’t weddings. Where should she place the conversion tracking code?

Anna has a themed portrait photography studio. She offers competitive prices and reaches and engages with visitors to her site through her online presence. However, not many of them become paying customers.

Anna has a themed portrait photography studio. She offers competitive prices and reaches and engages with visitors to her site through her online presence. However, not many of them become paying customers.

Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers.

Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers.

Anna is a commercial photographer. She’s setting up SEM campaigns to draw more traffic to her site. She needs to make sure her ads are relevant, and she’s doing this by creating ad groups for each type of product.

Anna is a commercial photographer. She’s setting up SEM campaigns to draw more traffic to her site. She needs to make sure her ads are relevant, and she’s doing this by creating ad groups for each type of product.

  • Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.
  • Karen has opened a new business and is using Google Display Ads to build awareness of her new products.
  • A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65.
  • Which Display Ad format adjusts to available ad space?
  • What can automated bidding help an advertiser improve?
  • Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat.
  • Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.
  • How does Google Display Ads help advertisers meet their marketing objectives and drive results?
  • What’s one benefit of using responsive display ads?
  • Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience.
  • How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
  • What can the Performance Planner assist you with?
  • Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage.
  • Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible.
  • Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment.

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    • Aviatrix
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