An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.
You’re in charge of marketing for a small retailer that plans to expand on its eCommerce presence by opening 35 physical stores within the next few months. The goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?
You’re on the marketing team for a small housewares company that has 10 franchise locations. Each franchisee has a budget and wants to spend money to promote their location and drive in-store traffic. What recommendation would you make?
While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.
You’re the proprietor of a small candy shop and want to learn about customers’ journeys from ad engagement to in-store visit. Which metric should you use?
Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?
If you were setting up a Performance Max for store goals campaign, which of these manual inputs would you need to provide?
You lead a small retailer’s marketing team. They’re expanding on their eCommerce business and plan to open 10 stores within the next few months. Their goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?
You recently launched a new line of kombucha products with the plan of selling them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
Which of these budget and time parameters should you follow when running a Performance Max for store goals campaign?
You want to try omnibidding, but recognize that some categories are offline only. Which omnibidding setup should you use?
Which of these choices reflect a difference between Performance Max for omnichannel goals and Smart Shopping Campaigns (SSC)? Choose two.
You want to compare a manual bidding strategy against an omnichannel Smart Bidding campaign. Which method would help you test this strategy?
Which of these Smart Bidding strategies could help you optimize to offline conversion actions? Choose three.
You want to try out omnibidding, but there are certain categories that are offline only. What’s the recommended omnibidding setup?
Which of these is displayed when you use location extensions linked through a Google Business Profile?
