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Grow Offline Sales Certification
Grow Offline Sales Certification Answers [Updated]
An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.
You’re in charge of marketing for a small retailer that plans to expand on its eCommerce presence by opening 35 physical stores within the next few months. The goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?
Which of these are prerequisites for reporting store visits? Choose two.
To determine whether an ad drove incremental results, what method would you use?
What is incrementality?
Which of these location data sources requires a user to create an account and link it to Google Ads?
When should you use a location extension over an affiliate location extension?
You’re on the marketing team for a small housewares company that has 10 franchise locations. Each franchisee has a budget and wants to spend money to promote their location and drive in-store traffic. What recommendation would you make?
While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.