Which Of The Following Statements Is True?

Which One Of The Following Statements Is True?

Which of the following statements is true when describing how retargeting ads work?

Which of the following is a sign that customers are having trouble using a particular device to make purchases?

Which of the following statements is true when it comes to running email campaigns for a business?

Which Of The Following Statement Is True?

Which of the following statements is true?

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What should your search ad have in order to promote more clicks?

Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.

In an SEM auction, your Quality Score is based on which aspect of your ad?

Search engine marketing can also be called what?

Michelle is writing her search ad for her wedding photography business. She wants to make sure it stands out. Which of these text statements would work best as an ad?

To increase her Quality Score, Michelle is thinking about the best keywords and phrases to use. Cross off the keywords which she shouldn’t use.

Michelle has created some adverts to promote her wedding photography business in Cardiff. She wants her adverts to align with the keywords ‘wedding photographer Cardiff discount’, as she’s offering 25% off at the moment. Can you order the following advert headings from best to worst in terms of how well they align with the keywords?

Michelle is a wedding photographer in Cardiff. She wants to use search engine marketing to bring customers to her website. Where will her website appear if she uses search engine marketing?

Addie is investigating how to create business websites for her local bakery business. She’s trying to get her head around how websites work. How good is your tech knowledge? Can you check the facts for Addie?

Which of these can Google Search Console help you to do?

Which of these is an important factor in the paid search auction system?

Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

Which of the following can help a search engine understand what your page is about?

What technology do search engines use to ‘crawl’ websites?

Why are search engines a great place for a business to be found?

Seth’s website has been up and running for a while, but he isn’t sure how effective it’s been at drawing in new customers. How can Google Search Console help Seth with this?

Seth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false.

Organic search results appear when someone makes a search using a search engine. They aren’t paid for by businesses and they aren’t adverts. Which of the images shows the organic search results from this particular search?

Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results. What are a few things he could pay attention to in order to achieve this?

Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users?

Seth is opening a coffee shop and is looking to attract new customers. Take a look at the list of benefits Seth sees in using search engines. One statement is not true. Can you cross it out?

What should you consider when developing your website content?

Which of the following is an example of a ‘call to action’ on a website?

Which of the following is something you’ll probably want to exclude from your website?

Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

What is a web server?

To make the homepage of her local bakery website interesting, Addie wants to add some media elements to it. Different elements will cause the page to take longer to load, so she needs to get the right mix for the site. Can you put the following elements in order from the ones with the longest load time to the shortest?

Addie wants to make her website easy to navigate. Which of the following features should Addie include on every page of her website?

Addie is drafting a description for the About Us page of her bakery website. Which do you think works best?