Trina is using automated bidding as part of her Google Ads Search bidding strategy.

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Trina is using automated bidding as part of her Google Ads Search bidding strategy.

Why might she prefer automated bidding?

  1. Location targeting is not decided by machine learning.
  2. Machine learning will choose the keywords used to serve her ads to users.
  3. Machine learning helps her set the appropriate bid for each and every auction.
  4. Machine learning will choose an ad schedule for campaigns without her input.

Machine learning helps her set the appropriate bid for each and every auction.

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