Waze Ads Fundamentals Assessment Answers [Updated]

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Course	Waze Ads Fundamentals
Provider	Skillshop
Duration	1.3hr
Difficulty	N/A
Certification	Yes

Waze Ads Fundamentals Assessment Answers

Pass The Assessment To Become Certified

1. In 2019 Wazers navigated to how many businesses

1. 200M+
2. 1B+
3. 575M+
4. 2B+

2. You have a BOGO special after 5pm on Ice Cream — what CTA would be 2 best to add to the Zero Speed Takeover you serve during the morning?

Selecione todas as respostas corretas

1. Remind Me
2. Drive There
3. Save Location
4. Save Offer

3. The ______ feature(s) helps keep you top of mind when customers are looking for businesses like yours

1. Pins & Search
2. Dots & Arrows
3. Zero Speed Takeover & Dots
4. Location Personalities

4. How many crowdsourced reports on routes and road conditions does Waze receive each month?

1. 25+ Million
2. 35+ Million
3. 50+ Million
4. 10+ Million

or

1. 10 million
2. 13 million
3. 27 million
4. 53 million

5. Pin names have a ____ character maximum

1. 10
2. 20
3. 30
4. 40

6. A Wazer seeing an Ice Cream Shop ad that results in an unplanned rerouting to that business to get an milkshake would be an example of what Navigation Behavior

1. Spontaneous
2. Assisted
3. Influenced
4. Planned

7. ______ inform and remind customers that your business is on or near their route

1. Zero Speed Take Over
2. Arrows
3. Location Personalities
4. Pins

8. Use _____ and capture a drivers attention at the start of the ride to highlight an offer or new location!

1. Pins & Search
2. Dots & Arrows
3. Arrows
4. Pins

9. ______ are like a digital billboard that is shown to Wazers when their vehicle is safely at a complete stop.

1. Pins
2. Zero Speed Takeovers
3. Search
4. Arrows

10. Waze drivers can report things like heavy traffic, road-closures, hazards and more in real-time using Active Reporting

1. Verdadeiro
2. Falso

11. Business descriptions are most optimal when they’re ___ characters

1. 80
2. 90
3. 60
4. 100

12. Call to Actions can help you to

Selecione todas as respostas corretas

1. Spontaneously navigate a user to your location
2. Remind a user about a special offer at a later time
3. Reach a driver at the beginning of their journey
4. All of the above

13. CTAs allow you to continue to engage with your consumer even after the drive is complete via hyperlocal push notifications.

1. Verdadeiro
2. Falso

14. By mixing and matching formats and CTAs, you can create a strategy that will drive impact year round

1. Verdadeiro
2. Falso

15. Waze operates in ____ countries around the world

1. 100+
2. 85+
3. 185+
4. 190+

16. Hyperlocal push notifications can be set by which of the following (check all that apply)

Selecione todas as respostas corretas

1. Time
2. Coupon Expiring
3. Location
4. Month and day

17. Waze can help you grow your business by ____ (select all that apply)

Selecione todas as respostas corretas

1. Posting new hire fun facts
2. Prompting a new location
3. Promoting a special offer
4. Increasing familiarity with your brand

18. Waze has _____ of drivers globally

1. 130+ Million
2. 110+ Million
3. 200+ Million
4. 90+ Million

19. Zero-Speed Takeovers safely prompt action and engagement when a user is stopped by waiting ____ before showing an ad

1. 10 seconds
2. 4 seconds
3. 2 seconds
4. 7 seconds

20. What feature helps add additional information about your business to your ad creative helps you to promote a drive-thru or curbside pickup at your location

1. Location Personalities
2. Personality Icons
3. Drive-thru personalities
4. Location Icons

21. Pins should always include text to increase their visibility

1. Verdadeiro
2. Falso

22. You must have a physical location to advertise on Waze

1. Verdadeiro
2. Falso

23. ______ are strongest when being used as an always-on tactic for location awareness

1. Pins
2. Zero Speed Takeovers
3. Search
4. Arrows

24. Waze Ads can help businesses who are looking to

Selecione todas as respostas corretas

1. Build location awareness
2. Increase sales
3. Promote a product
4. Promote a special offer

25. Brands can promote where their products can be found using Waze Ads

1. Verdadeiro
2. Falso

26. On average users spend how long using Waze monthly

1. 10.5 hours
2. 20.5 hours
3. 7.5 hours
4. 9 hours

27. Waze uses the context of a user’s drive to deliver advertising in the most relevant in-car moments.

1. Verdadeiro
2. Falso

28. Creative on the Waze platform works best when repurposes from other Ad Platforms

1. Verdadeiro
2. Falso

FAQ

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