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What is incrementality?
- It’s near real-time attribution to fuel short-term business and bidding decisions
- It’s a top-level modeling to understand what drives sales including media and all possible external factors
- It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign
- It’s a way to test variations of ad creative against each other
It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign
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