What is the goal of the ad-serving model?

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What is the goal of the ad-serving model?

  1. To target audiences that are unlikely to click on an ad.
  2. To help artists share their most creative ads to advertisers.
  3. To help viewers watch their favorite ads.
  4. To serve the highest-value ad to the right viewer at the right time.

To serve the highest-value ad to the right viewer at the right time.

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