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What’s one advantage of using Smart bidding with broad match?
- Your budget determines which auctions to compete in, ensuring that you’re only competing in the right auctions, at the right bid, for the right user.
- Your landing pages determine which auctions to compete in so that you only end up competing in the right auctions, at the right bid, for the right user.
- Your access to contextual signals at auction time helps you only compete in the right auctions, at the right bid, for the right user.
- Your ad group name determines which auctions to compete in so that you only end up competing in the right auctions, at the right bid, for the right user.
Your access to contextual signals at auction time helps you only compete in the right auctions, at the right bid, for the right user.
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