When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

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When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

  1. Ask your audience what they search for when looking for similar products
  2. Use the Google Keyword research tool or Bing Keyword research tool
  3. Use a tool to harvest the keywords your competitors are using
  4. Use all the usual keywords from your website in your advertising account

Use the Google Keyword research tool or Bing Keyword research tool

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