When discussing display advertising, what is an ad network?

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When discussing display advertising, what is an ad network?

  1. A way to get free traffic to your site
  2. A directory of lots of websites that sell the same products as you do
  3. An online store of images you can use within your content
  4. A platform allowing the advertiser to advertise on websites within the network

A platform allowing the advertiser to advertise on websites within the network

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