When making video content for your display ads, what is most important to ensure?

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When making video content for your display ads, what is most important to ensure?

  1. Videos are entertaining, long and include a CTA
  2. Videos are relevant, short and include a CTA
  3. Videos are relevant, long and include a URL
  4. Videos are short, informative and include a phone number 

Videos are relevant, short and include a CTA

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