Which best practice should a business owner use to serve relevant ads to customers who have already visited particular areas of their website?

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Which best practice should a business owner use to serve relevant ads to customers who have already visited particular areas of their website?

  1. Build a list of relevant placements for each sports category, and then use these to create individual ad groups for each sport.
  2. Create separate ads for each sports category and then set them to “Rotate indefinitely” within the same ad group.
  3. Create different remarketing lists based on the specific web pages that the customers visited.
  4. The owner can include each of the sports categories within the headline and description fields of a single responsive display ad.

Create different remarketing lists based on the specific web pages that the customers visited.

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