Which bidding strategy should someone consider using for a visibility campaign goal?

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Which bidding strategy should someone consider using for a visibility campaign goal?

  1. Use Enhanced cost-per-click (ECPC) for a visibility campaign.
  2. Use Maximize conversions for a visibility campaign.
  3. Use Maximize clicks for a visibility campaign.
  4. Use Target impression share for a visibility campaign.

Use Target impression share for a visibility campaign.

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