Which of the following is a benefit of search advertising over display advertising?

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Which of the following is a benefit of search advertising over display advertising?

  1. Search ads are more likely to be clicked on
  2. Search advertising is cheaper than display advertising
  3. Search advertising allows ads to be created in multiple formats
  4. Search advertising is shown to customers who are searching for your specific terms

Search advertising is shown to customers who are searching for your specific terms

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