Which of the following roles does an app play in overall business strategy?

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Which of the following roles does an app play in overall business strategy?

1. Identifying the most important audiences for your business.
2. Improving the average order value of your customer base.
3. Driving as much traffic as possible to a .com website.
4. Delivering a great user experience as part of the customer journey.

Correct Answer: Delivering a great user experience as part of the customer journey.

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