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Which of these definitions describes incrementality?

  1. It’s a top-level modeling to understand what drives sales including media and all possible external factors
  2. It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign
  3. It’s a way to test variations of ad creative against each other
  4. It’s near real-time attribution to fuel short-term business and bidding decisions

Correct Answer: It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign

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Grow Offline Sales Certification Exam Answers

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