Which of these goals would a store marketing/traditional marketing team prioritize?

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Which of these goals would a store marketing/traditional marketing team prioritize?

  1. Grow digital sales through digital marketing channels.
  2. Grow in-store sales to franchisees.
  3. Grow top-line sales through eCommerce
  4. Grow in-store sales through a range of marketing channels.

Grow in-store sales through a range of marketing channels.

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