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Which statement accurately summarizes the options you have for customizing your attribution models?
- Viewable view-through conversions (VTCs) can only be enabled on a Last Interaction attribution model.
- Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
- Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.
- Viewable view-through conversions (VTCs) give twice as much attribution credit to impressions that are viewable.
Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.
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