Why is conversion tracking critical for Google App campaigns?

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Why is conversion tracking critical for Google App campaigns?

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  1. Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns
  2. Conversion tracking provides insights that help shape push notifications for your apps
  3. Conversion tracking enables you to understand individual user preferences
  4. Data captured with conversion tracking can be used to target specific users

Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns

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