Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes, and architectural tours?

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Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes, and architectural tours?

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  1. Ad groups with specific themes are used to create and deliver relevant ads to travelers with different interests
  2. Ad groups target users based on their past travel history
  3. Ad groups allow a marketer to set different budgets for each theme

Ad groups with specific themes are used to create and deliver relevant ads to travelers with different interests

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