You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?

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You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?

  1. It can make sure the ad only serves to users in California.
  2. It can replace other locations in the campaign’s ad copy to “California.”
  3. It can personalize the headline to their audience’s city within California.
  4. It can insert “California” into every headline automatically.

It can personalize the headline to their audience’s city within California.

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