You run the marketing for a small retailer with an existing eCommerce business. They’re expanding to 20 stores within the next few months with the goal of growing total sales, both online and in-store.

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You run the marketing for a small retailer with an existing eCommerce business. They’re expanding to 20 stores within the next few months with the goal of growing total sales, both online and in-store.

What approach should you take that would assist in achieving their goal?

  1. Store Centric
  2. Omnichannel + Store Centric
  3. Online + Omnichannel
  4. Omnichannel

Omnichannel + Store Centric

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